2 3 WWW.URBNHOOP.COM WWW.URBNHOOP.COM 4 Depth through light Where light meets cracks, depth emerges. 5 The attitude of light How movement becomes structure. 6 Balance in motion When material begins to tell its story. 7 Balance from contrasts From precision comes dignity. 8 Origin and support Balance lies within. 9 The heart of the bloom From color and form, calm arises. INSIGHTS Urban identity Clear color concept, modern choice of materials. Expression and attitude Form as a stage for cultural interpretation. The original form Direkt. Robust. Ready to use immediately. THE SAME HOOP THREE PERSPECTIVES URBN HOOP® is more than a piece of sports equipment – it is a design platform. Each edition sets different priorities and shows what modern streetball gear can achieve today. Together they form a line that connects sport, culture and design – from the street all the way to the museum.
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