WWW.URBNHOOP.COM MAITAI BLENDERS
2 3 WWW.URBNHOOP.COM WWW.URBNHOOP.COM 4 Colors that impact Special colors with depth and character. 5 Colors as a trademark Individuality as a design statement. 6 Colors that reveal structure Technique becomes a design element through color. 7 Material and color in dialogue Material mix and color choice shape the overall appearance. 8 Inner function, outer identity Force flow, visibly emphasized through color accents. 9 Details that endure Metal branding as a precise counterpoint to the color world. INSIGHTS Urban identity Clear color concept, modern choice of materials. Expression and attitude Form as a stage for cultural interpretation. The original form Direkt. Robust. Ready to use immediately. THE SAME HOOP THREE PERSPECTIVES URBN HOOP® is more than a piece of sports equipment – it is a design platform. Each edition sets different priorities and shows what modern streetball gear can achieve today. Together they form a line that connects sport, culture and design – from the street all the way to the museum.
4 5 WWW.URBNHOOP.COM WWW.URBNHOOP.COM COLORS AS A TRADEMARK The MAITAI BLENDERS don’t exist as a team – but as an idea: an example of how powerful individuality in color can be. Their look – orange, blue, white, and silver – demonstrates what is possible when design goes beyond the standard. These special colors are created through dialogue and represent clubs, projects and courts that make their URBN HOOP® an unmistakable symbol. COLORS THAT IMPACT Where light meets structure, special colors reveal their depth – individually tuned, visibly high-quality.
6 7 WWW.URBNHOOP.COM WWW.URBNHOOP.COM MATERIAL AND COLOR IN DIALOGUE Steel provides stability. Polymer brings precision. The color combination highlights the accent – turning function into a design object COLORS THAT REVEAL STRUCTURE Every line, every knot – clearly defined. The net system channels forces precisely and makes gameplay transparent. In special colors, technique becomes design.
8 WWW.URBNHOOP.COM INNER FUNCTION, OUTER IDENTITY The rope connector defines the force flow – clean lines, clear tension. The special colors highlight the structure and give the hoop its unique signature. DETAILS THAT ENDURE The metal logo stands for value and precision. In combination with the special colors, it becomes a visible mark of individual quality.
WWW.URBNHOOP.COM MAITAI BLENDERS
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