2 3 WWW.URBNHOOP.COM WWW.URBNHOOP.COM 4 Colors that impact Special colors with depth and character. 5 Colors as a trademark Individuality as a design statement. 6 Colors that reveal structure Technique becomes a design element through color. 7 Material and color in dialogue Material mix and color choice shape the overall appearance. 8 Inner function, outer identity Force flow, visibly emphasized through color accents. 9 Details that endure Metal branding as a precise counterpoint to the color world. INSIGHTS Urban identity Clear color concept, modern choice of materials. Expression and attitude Form as a stage for cultural interpretation. The original form Direkt. Robust. Ready to use immediately. THE SAME HOOP THREE PERSPECTIVES URBN HOOP® is more than a piece of sports equipment – it is a design platform. Each edition sets different priorities and shows what modern streetball gear can achieve today. Together they form a line that connects sport, culture and design – from the street all the way to the museum.
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