2 3 WWW.URBNHOOP.COM WWW.URBNHOOP.COM 4 Quality in the surface How coating and craftsmanship become visible. 5 6 Defined force flow How the net and rim absorb and channel forces. 7 Form, tension, color Structure in harmony – made visible through clear color accents. 8 Power from within The rope connector as a central functional element. 9 Quality at the brand core Metal branding as a mark of value and durability. INSIGHTS Urban identity Clear color concept, modern choice of materials. Expression and attitude Form as a stage for cultural interpretation. The original form Direkt. Robust. Ready to use immediately. THE SAME HOOP THREE PERSPECTIVES URBN HOOP® is more than a piece of sports equipment – it is a design platform. Each edition sets different priorities and shows what modern streetball gear can achieve today. Together they form a line that connects sport, culture and design – from the street all the way to the museum. Made for real play Consistent performance under real-world conditions.
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