Four perspectives on a clearly defined brand.

Purpose. Substance. Identity.

Design Principles

DESIGN WITH PURPOSE

URBN HOOP® combines design, durability, and engineering clarity in one system.

Awards

Our Awards

Our awards demonstrate that we have not only redefined streetball, but also set new standards in design and product development.

Catalogues

More Than Documentation

You can showcase a product. A system needs to be explained. An idea deserves to be told. Our catalogues do exactly that.

Culture

Part of Our Philosophy

Not everything we create is meant to be sold. Some things exist because they deserve to be told.

Design Principles

DISCOVER THE PRINCIPLES>

DESIGN WITH PURPOSE

A system in which every detail serves a purpose.

Awards

VIEW THE AWARDS>

INTERNATIONALLY AWARDED

International awards for innovation, design and quality.

Catalogues

OPEN CATALOGUES>

More than documentation

All editions, variants and technical information at a glance.

Culture

DISCOVER CULTURE>

Part of our attitude

Not everything we create is intended to be sold. Some things come into being because they have a story to tell.

Design Principles

DISCOVER THE PRINCIPLES>

DESIGN WITH PURPOSE

A system in which every detail serves a purpose.

Awards

VIEW THE AWARDS>

INTERNATIONALLY AWARDED

International awards for innovation, design and quality.

Catalogues

OPEN CATALOGUES>

More than documentation

All editions, variants and technical information at a glance.

Culture

DISCOVER CULTURE>

Part of our attitude

Not everything we create is intended to be sold. Some things come into being because they have a story to tell.